Former model Gwen King and her son David founded King Living in 1977. At the time, they sold handmade foam furniture at a stall at Paddy’s Markets in Sydney.
Today, 45 years later, King is a formidable brand in the furniture market, with 26 showrooms around the world.
![home-decor-new-store-king-living-alexandra-2c8a6919-1024x683-1](https://sonadecor.com/wp-content/uploads/2024/01/home-decor-new-store-king-living-alexandra-2c8a6919-1024x683-1.jpg)
The secret to its success is in King’s comfortable seating appointments, which have a steel structure that ensures they maintain their shape and offer the right amount of support and flexibility.
King’s other allure lies in its modular designs and innovative features tailored to modern lifestyles.
The 3,900 sq ft space features a wide selection of its multi-award-winning modular sofas, beds, mattresses, dining and storage furniture, as well as occasional pieces, rugs, and accessories.
![home-decor-new-store-king-living-alexandra-2c8a6845-1024x683-1](https://sonadecor.com/wp-content/uploads/2024/01/home-decor-new-store-king-living-alexandra-2c8a6845-1024x683-1.jpg)
King also offers a mattress collection alongside its seating selection.
![home-decor-new-store-king-living-alexandra-2c8a6358](https://sonadecor.com/wp-content/uploads/2024/01/home-decor-new-store-king-living-alexandra-2c8a6358.jpg)
Highlights include this sitting area equipped with Sonos sound system embedded into King’s sofa system, which can be reclined and adjusted with remote control or gesture-sensitive touch buttons.
![home-decor-new-store-king-living-alexandra-2c8a6826](https://sonadecor.com/wp-content/uploads/2024/01/home-decor-new-store-king-living-alexandra-2c8a6826.jpg)
King’s new showroom at Alexandra comes after the success of its first outlet in Kallang.
![home-decor-new-store-king-living-alexandra-2c8a6244-crop](https://sonadecor.com/wp-content/uploads/2024/01/home-decor-new-store-king-living-alexandra-2c8a6244-crop.jpg)
King furniture is made to order, so customers can choose colours, premium fabrics and luxurious European leather, and experiment with different configurations to get a unique product that fits their personal needs.
King is at #01-02/03 Thye Hong Centre, 2 Leng Kee Road. Call 6232-9106 for more information.
Keen to win $8,000 worth of King furniture? Read the post below!
![home-decor-new-store-king-living-alexandra-2c8a6845-1024x683-1](https://sonadecor.com/wp-content/uploads/2024/01/home-decor-new-store-king-living-alexandra-2c8a6845-1024x683-1.jpg)