Founded as a small family business in Chicago in 1945, Ashley Furniture are sold in more than 6,000 retail partners in 123 countries today. One of the most renowned mattress brands in the world, King Koil has been crafting mattresses for the finest residential and hospitality establishments since 1898.
In Singapore, these two legacy brands can be found under one roof, thanks to Homes & Decor Superstore Pte Ltd, wholly owned by Matsushita Greatwall Corporation (MCG), who operates King Koil Gallery at Marina Square and Ashley Furniture HomeStores in Sungei Kadut and Genting Lane. Each Ashley Furniture HomeStore has a dedicated King Koil Gallery, rounding up its offerings to cover all of your home furnishing needs.
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This month sees the opening of the new six-storey King Koil Gallery & Ashley Furniture HomeStores in 12 Jalan Kilang Barat, Bukit Merah area. Spanning over 30,000 sq ft, the store takes over the entire building and has its own parking lot, which are free of charge for customers shopping at the venue, a boon for those who drive and arrange for their own furniture transport.
SOMETHING FOR EVERYONE
“From contemporary living to industrial chic to vintage casual, we offer a multitude of lifestyle furniture concepts! We have a wide range suitable for studio spaces to the biggest luxury mansion,” says Jenny Koh, Executive Director of Homes & Decor Superstore Pte Ltd.
“We have a wide range suitable for studio spaces to the biggest luxury mansion.”
Jenny Koh, Executive Director of Homes & Decor Superstore Pte Ltd.
Level 1 to 3 are dedicated to display Ashley Furniture, Level 4 is the King Koil sofa gallery offering premium collections that include Italian brand Digio, and Level 5 the Modern Living gallery that offers a range of highly Instagrammable Scandi-inspired furniture. And occupying the highest level is the Sleep Gallery with dedicated areas for King Koil. Let’s do a walkthrough.
INSPIRING SETTINGS
The glass-encased Level 1 welcomes visitors into a living room styled with shabby chic aesthetics featuring pastel colours and accessories ranging from minimalist to cottagecore, from classic upholstered sofa to stools inlaid with mother-of-pearls made in the SEA region.
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BRING YOUR DESIGNERS
Part of Level 3 features the bedroom setting, which showcases the versatility of the furniture. “We wanted to inspire visitors by showing how to furnish a variety of bedrooms, starting from children or guests bedroom, to the master bedroom. We will also refresh this gallery often to show them how the furniture will be able to suit different stages of their lives,” shares Jenny.
Level 3 also provides a green photo wall and discussion area where you can discuss with your designer or family on how to best furnished your space.
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PREMIUM RANGES
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What is a living space without a comfortable sofa? It is the centrepiece of our domestic living space. That’s why the store dedicates one whole floor of its best-selling sofa collections.
These include the King Koil ‘Made-to-order’ leather and fabric sofas, a range of plush power recliners and genuine Italian leather sofas from Italian brand Digio. Customers can customise their sofa with a wide range of leather upholstery by referring to the plush swatches displayed on the wall.
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THE TIMELESS AND THE TRENDY
Finished in light wood and showcasing furniture in trendy curves and pastel colours, the sun-drenched Level 5 is a heaven for Scandi-style lovers. It features pieces designed in collaboration with international designers.
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The pieces here are playful, light, portable, and affordable, which takes into account our demand for greater flexibility at home. Looking to deck up your balcony area? There’s also a range of compact veranda setting furniture, accent pieces and accessories at Level 5.
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SLEEP LUXURIOUSLY
King Koil, of course takes the centre stage at Level 6’s Sleep Gallery. One side of the floorplan is dedicated to its luxury lines, which includes the Royal Comfort Collection, Hotel Collections as well as the World Edition Collection. Yes, these mattresses are used in some of the world’s best hotels.
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There is also a wide variety of pillows and beddings to suit your unique sleeping needs. From a variety of firmness level, to special technologies like cooling gel, the Sleep Gallery allows you to experiment the best combination for the best sleep at home.
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King Koil might be the flagship brand in Level 6’s Sleep Gallery, but that’s not all this level has to offer. It also displays five other bedding brands for very sleep needs.
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So the next time you just want to go to one place to get all your home furnishing needs, sans elbowing your way with the crowd of a certain Scandinavian monobrand store, drop by this building, take advantage of the free parking and enjoy a stroll through the six floors accompanied by a furniture expert, you’ll come home with beautiful quality furnishings that suits your unique taste.
King Koil Gallery & Ashley Furniture HomeStore is at 12 Jalan Kilang Barat 12 Jln Kilang Barat, L1 to L6, S159354 Phone: 6252-7180. Opens everyday from 11am to 8pm. Visit shop.ashleyfurniture.sg for more information.
Brought to you by Matsushita Greatwall Corporation.