Seekers of eclectic homeware and offbeat lifestyle brands will be familiar with the name EGG3 – it’s been around for a couple of decades, but has just recently relocated to its new premises at 190 Joo Chiat Road.
“Joo Chiat is a charming enclave well known for its eclectic mix of different cultures and tastes, very similar to our EGG3 store concept,” says founder Mike Tan. “We feel that we belong here.”
Since its inception in 2004, the EGG3 brand has differentiated itself from mainstream offerings by carrying a curated collection of unusual, exquisitely-made, and often quirky items from all around the world.
A self-styled bazaar, there’s something interesting to examine in almost every corner of the store. There’s a mishmash of home accessories, furniture, and apparel – one could stay here for hours browsing the merchandise.
“It’s really hard to define our brand or product range,” says Mike. “My curation of merchandise is all based on my gut feel. Anything I feel is unique and beautiful will be on the list.”
EGG3 also offers home styling services for those who want an organic design narrative.
On his hopes for the new store, Mike said: “EGG3 has been around for more than 20 years. Our die-hard fans have now become close friends.
We hope the store will continue to be a place you can come not just for shopping but also to chill, hide out or hang out.”
The new EGG3 store is at 190 Joo Chiat Rd, Unit #02-01. For more information, please visit www.eggthree.com.