If you’re looking to purchase an heirloom piece or add to your collection of fine jewellery, B.P. de Silva Jewellers’ new standalone flagship boutique at Dempsey Road offers an experience like no other. Established in 1872, B.P. de Silva Jewellers is known for being one of Singapore’s first luxury labels, with the vision of creating timeless pieces and stories that can be passed down through the generations.
Now in its fifth generation, the brand continues to preserve its rich legacy and heritage – aspects that are embodied in the design of the flagship boutique. This was conceptualised by A Common Thread Creative Studio, a multi-disciplinary creative studio that specialises in global hospitality brands.
Instead of the conventional formal setting, the flagship boutique is designed very much like a welcoming – albeit stately – home. With sweeping arches, plush furnishings, and tasteful neutrals, the boutique invites guests to sit and enjoy themselves during the experience of choosing their jewellery.
Guests are first greeted in the Living Room, an open space where they can browse the brand’s collection of ready-to-wear pieces. Adjacent to this is an Open Larder, where guests are served a selection of tea according to the brand’s tradition.
For those looking for an engagement piece, there’s a cosy Love & Engagement alcove where guests can choose their rings in privacy and comfort.
Each part of the boutique has been thoughtfully designed, and the Drawing Room is no exception. This area is exclusively for the VIP clientele, as well as clients who wish to commission a bespoke piece. In this room is a safe that’s a century old, a full-length mood wall, and a curated library full of design books to provide inspiration. Here, there’s also a private courtyard which is accessible by invite only, where you can view your bespoke creations in their full glory.
“In approximately 12 weeks [after the design has been finalised], depending on the intricacy of the designs, our clients can unveil their new jewel in our exclusive Private Courtyard – one of my favourite privileges to having a standalone flagship boutique,” says Shanya Amarasuriya, Creative Director of B.P. de Silva Jewellers. “Viewing gemstones in natural light is a tradition which I always wanted to share with our clients and fellow gemstone lovers.”
The B.P de Silva Jewellers flagship store is at 14C Dempsey Road. For more information, please visit www.bpdesilvajewellers.com.