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Since its debut in Melbourne in 1987, Aesop has become a reference worldwide in terms of skin, hair and body care products as well as home fragrances. The quality of the brand, of course, greatly explains this success. The design is another factor, especially regarding the experience customers have in the over 300 points of sale situated in more than 20 countries (to date).
Even if all the boutiques share some common visual elements — minimalist lines, restrained and soft colour and material palette, as well as a peaceful atmosphere — each has its own identity thanks to collaborations between Aesop and a curated host of architects, interior designers and artists.
Created by the in-house team led by French architect Marianne Lardilleux — Aesop’s head of global store design since September 2020 — Singapore’s latest boutique is nestled in the bustling Tampines Mall. It features a large hand-cast pebble wash monolith that serves as a central island with two basins. The surrounding walls are fitted with shelves filled with all the cult-favourite brand’s products — most of which packaged in the iconic amber glass bottles.
“Beyond this main chamber, a continuous plinth along the walls encourages customers to explore partitioned areas on the periphery,” the design team describes. “One is a skincare sanctuary where customers can enjoy a measure of intimacy and try on formulations as they would at home.”
A fragrance library with a pebble wash floor, yellow accents that evoke Singapore’s mosaic playgrounds, and a low-slung circular seating area are reminiscent of Singapore’s street furniture. Traditional HDB housing vernacular was also one of the main sources of inspiration, as reflected through the central atrium.
With its refined yet welcoming interiors, Aesop Tampines offers a greatly appreciated pause within the hustle and bustle of urban daily life.
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