The pandemic brought a sharp decline for many retailers but not for home-grown furniture brand Castlery, which saw a whopping 600 per cent revenue growth.
Founded in 2013 by four guys – Declan Ee, Travers Tan, Fred Ji and Zhou Zhiwei – in a basement office in the Ubi area, Castlery is now the first local furniture brand to set up shop in Orchard’s illustrious Liat Towers.
Castlery replaced Zara Liat Towers
And it’s not just another shop; Castlery has taken over a whopping 24,000 sq ft, two-storey anchor retail space, with the brand’s logo emblazoned on Liat Tower’s facade.
“This milestone represents the trust our customers have accorded us the past eight years, and it is also a physical representation of our growth ambitions,” says Declan.
Now neighbours of luxury brands like Hermes and Audemars Piguet, the flagship aims to make luxury living affordable to millennial urbanites.
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Castlery Liat Towers: Over 500 furniture pieces on display
Conceptualised by Castlery’s in-house design team, the flagship showcases more than 500 furniture pieces arranged in 36 inspirational room sets with all price tags on display.
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Furniture for 3 types of homeowners
The sets are designed with three customer archetypes in mind:
- the Independent, who are those who just moved into their own home
- the Romantic, who are those who are expanding their family; and
- the Comfort Creature, who are those who seek comfort and practicality above all as they age.
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A home and decor destination of its own
Adding to the shopping experience is a wealth of textures and curves in the interior, while 52 speakers and eight subwoofers create relaxing soundscapes.
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There are 150 plants there, too!
Softly lit archways with rounded edges mark the transitions between rooms, more than 150 plants lend a biophilic touch to the space.
Castlery might have an affordable price range, but it doesn’t mean that its products can’t exist comfortably with luxury materials – the store seems to say.
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A sprawling travertine counter top
The store’s curvy central POS counter is made with walnut timber with a travertine stone counter top.
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A Barrisol stretched ceiling with ironwork grille
The ceiling above the escalator features a Barrisol with a custom Castlery ironwork grille that shines a light on a zen garden below it.
Even the restroom area has been thoughtfully designed to match the shopping area, complete with a nursing room furnished with comfortable furniture and a state-of-the-art water purifier.
The brand is also planning for a future scheme that will allow customers to come and work from the store.
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Great place for introverted shoppers
The digital stations on the second floor enable customers to cross-check, compare and make decisions independently – a boon for introverted shoppers.
One side of this level, the Partnership Area, is dedicated to seasonal items and collaborations.
The flagship’s first partner will be reBynd, an eco-conscious lifestyle brand by Bynd Artisan that offers an experiential gifting concept with customised and personalised leather and paper gifts.
“As we continue to plant more Castlery flags on the globe, the flagship store serves to anchor our presence in Singapore and reflects our unwavering commitment to staying true to our roots,” adds Declan.
Castlery Liat Towers is located at #02/03-02 Liat Towers, 541 Orchard Road
Edit: Article was edited on 6 March 2023 to amend typo to 24,000 sq ft
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